While the sun may be shining and your current idea of a holiday likely involves sun, sand relaxation, for small business owners, now is the perfect time to start thinking about holiday promotions for Hannukah, Christmas, Boxing Day and the New Year. Start early to reduce stress and avoid last-minute decisions. Take time to develop holiday special editions and to plan your marketing strategy.
Here are a few ways that your small business can get a jump start on preparing for the winter holiday rush!
Add a Special Edition
Gain new customers and bring previous purchasers back for more with special edition products in holiday scents, flavours or patterns.
Infuse everything from confections to candles, body butters, room sprays, tea blends and more with holiday flavours and scents. Give clothing, accessories, home décor and other items a holiday update by offering special edition patterns or colours.
Of course, your new holiday products will need special edition labels and tags to complete the look!
Prepare for Holiday Helpers
Will your business hire seasonal workers throughout the holidays? Provide your holiday workers with polished, professional-looking name badges without taking on the expense of badge engraving. The Mighty Badge is an all-in-one magnetic name badge kit that makes it easy to produce professional name badges for both long and short-term workers. The badge consists of a steel plate with strong metal fasteners, along with a crystal-clear lens cover and printable name badge inserts. The inserts make it easy to reuse badges again and again as workers come and go.
Plan and Communicate Promotional Offers
During the holiday season, bargain hunting is just as common as decking the halls and festive feasts, which probably means that your business may offer a deal or two. Whether you are considering a percent off savings special, a “buy one get one offer” or an exclusive boxing Day blowout make sure that you have a communication plan in place to keep shoppers informed!
Promotional postcards, Point of Purchase clings, Loyalty Cards, and other items can all help attract the attention of both new and repeat customers. While the holidays may be many months away, now is actually the perfect time to think about what promotions and promotional materials will help your business stand out from the competition!
Unbox a Shipping Design Strategy
Yes, a shipping design strategy! If your small business is active on social media, you likely know that videos and images of beautiful unboxing experiences can be very influential. That means packing boxes and mailers that resonate as meaningfully as the products they contain.
With months ahead before the holiday shipping rush begins, now is the perfect time to search TikTok, YouTube, Instagram, etc. for inspiring unboxing videos. Take note of the boxes and mailers, package fillers, freebies, add-ons, cards, tags and labels included in the videos. Then think about how you can use them to build your own shipping design strategy.
Get a jumpstart on holiday promotional planning with help from Avery Products Canada! Choose from a wide selection of high-quality labels, cards, tags and more to print your own promotional materials! Looking to have your holiday promotional materials professionally printed? We also offer Custom Printing for labels and cards.
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